I'm Ashley

Creative Director and agency owner with over 20 years experience in branding, digital design and marketing.

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Launch Love: Chic Celebrations!

August 24, 2015

There’s nothing we love more than announcing the launch of one of our clients’ new brands, and today is no exception! We’re so excited to share the details of all that we created for Chic Celebrations, a fabulous event design and production agency in one of our favorite markets: beautiful Southern California!
Chic Celebrations and its owner, Gianna SanFilippo , specialize in addressing creative challenges and creating exquisitely executed events. Their eye for design, ability to transform blank spaces into unforgettable settings, and their strategic approach to managing the event itself, definitely set them apart from other event planners. Chic Celebrations offers a variety of services, from comprehensive, full-service or partial wedding planning to the complete coordination of social and corporate events. Gianna’s unique vision, positive energy and attention to detail truly shine through in her work, so we were especially eager to help her showcase it in the work we created for her!
Throughout the time we were working with Gianna, what really stood out to us was her concierge-style approach to working with her clients. Gianna will completely customize a package for her wedding couples, and truly goes above and beyond in fulfilling any detail – large or small – that they request. Also, Gianna’s artistic style is one of the most impressive we’ve ever seen, and you know we’ve seen a lot!
Something else notable about Gianna is her natural and organic style, something we wanted her branding to reflect perfectly. It was important to us to convey not only how she’s inspired by nature, but also her fun and chic side – her website mentions her “jeans, signature messy bun and oversized handbag,” which is so authentically Gianna! The brand identity we created incorporated a logo infused with a watercolor background and lush greenery, paired with design elements in a bold black-and-white stripe to punch up the personality factor.
Ultimately, we created a complete brand, responsive website and gorgeous stationery for Chic Celebrations, and we’re really proud of the result. We’re thrilled not only to include this fantastic project in our portfolio, but also to have developed a wonderful relationship with Gianna. Working with our amazing, dreamy clients is, by far, the best part of what we do!
Are you in need of a beautiful website, blog, or a complete brand do-over? If so, we’d love to chat with you about our process and get you on our schedule!

Ashley Malone