How To Allocate Your Marketing Budget


Imagine you’ve got cash burning a hole in your pocket, ready to invest in your brand. Sounds like a dream, right? But knowing where to allocate that money can be a game-changer. Let’s break it down and ensure you get the most bang for your buck with a focus on FloDesk for email marketing, a social media strategy for two platforms, and an SEO audit for your website.

1. Email Marketing with FloDesk

Email marketing is a powerhouse for engaging with your audience, nurturing leads, and driving sales. FloDesk is a fantastic platform for this, known for its user-friendly interface and beautiful email designs.

Why FloDesk?

  • Beautiful Templates: Create stunning, professional-looking emails without needing a graphic designer.
  • Automation: Set up automated email sequences to nurture your leads effortlessly.
  • Analytics: Track your email performance with detailed analytics.

How to Allocate Your Budget

  • Annual Subscription: FloDesk costs around $38 per month, which totals to about $456 annually.
  • Email List Building: Use part of the remaining budget to create irresistible lead magnets that attract subscribers. This could include eBooks, checklists, or exclusive content.
  • Professional Help: Hire a freelancer or agency to help set up your initial email sequences, ensuring they are optimized for engagement and conversions.

2. Social Media Strategy

Social media is essential for brand visibility and engagement. Focusing on one or two platforms allows you to concentrate your efforts where your audience is most active.

Choosing Your Platforms

  • Instagram: Ideal for visual brands, Instagram allows you to showcase products, behind-the-scenes content, and engage with your audience through Stories and Reels.
  • LinkedIn: Perfect for B2B brands, LinkedIn helps you establish thought leadership and connect with industry professionals.

How to Allocate Your Budget

  • Strategy Development: Spend on a comprehensive social media strategy. This should include content planning, audience analysis, and setting clear objectives.
  • Content Creation: Allocate money for professional content creation. High-quality photos, videos, and graphics can significantly boost your engagement.
  • Ad Spend: Use the remaining $500 for paid social media ads to expand your reach and attract new followers. This can be particularly effective for Instagram and LinkedIn, where targeted ads can yield high engagement.

3. SEO Audit for Your Website

An SEO audit is like a health check-up for your website. It helps identify areas that need improvement to boost your site’s visibility on search engines.

Why SEO?

  • Organic Traffic: SEO helps attract organic traffic, reducing the need for paid ads.
  • User Experience: Good SEO practices improve user experience, making your site more enjoyable and easier to navigate.
  • Long-Term Results: Unlike paid ads, the benefits of SEO can continue to grow over time.

How to Allocate Your Budget

  • Professional SEO Audit: Spend around $1000 on a comprehensive SEO audit by a reputable agency or consultant. This should cover technical SEO, on-page SEO, and off-page SEO analysis.
  • Implementing Recommendations: Use the remaining $500 to start implementing the recommendations from the audit. This could include technical fixes, content updates, or link-building efforts.

Putting It All Together

Let’s recap how you can best spend your budget:

  1. FloDesk for Email Marketing
    • Annual subscription and setup
    • Lead magnet creation
    • Initial email sequences
  2. Social Media Strategy for Two Platforms
    • Strategy development
    • Content creation
    • Ad spend
  3. SEO Audit for Your Website
    • Comprehensive SEO audit
    • Implementation of recommendations


Investing dollars on your marketing can significantly boost your visibility, engagement, and sales if spent wisely. By focusing on email marketing with FloDesk, developing a solid social media strategy for two platforms, and conducting an SEO audit for your website, you’re setting your brand up for long-term success.

I'm Ashley Malone,

A branding expert, designer, and creative director with over a decade of experience transforming ideas into visually compelling and strategically sound brands. I believe in the power of storytelling and simplicity in design to connect brands with their audiences on an emotional level.