Website must-haves for 2023


Digital platforms are adapting faster than ever, and it’s imperative that we stay ahead of the curve on the latest trends and tools. What was current 2 years ago, has shifted and there are so many amazing things that can be utilized for 2023 websites!

1. Booking Calendars

Customers want an easy path to get more information, booking a consultation and the least amount of friction when making a decision. Adding a booking calendar to your website through platforms like Calendly allow you to set your schedule, add routing logics for different budgets and send reminder confirmations for your meeting.

2. Simple & Effective Layouts

For high-end clients, we’re moving into more contemporary layouts with perfectly balanced copywriting. This means less is more, while still giving your users the exact information they need, in a story-telling experience.

3. Bring On Color

As consumers are inundated with branding, it’s becoming more important to add depth and color to your website experience. Your website needs memorability, and in order to connect to clients and give them something to remember your brand by, color is psychologically tuned to do just that!

4. Flashes of Delight

Basic photos are boring, everyone can acquire a beautiful photograph. However, not everyone can create stand-out video, reel style content. Spice up your website with Tik-Tok inspired movement and video snippets on your website to get noticed.

5. Thinking Commerce

Users are more used to make luxury purchases online than they were 2 years ago. Adapting your service-based business with e-commerce usability will create a like-minded experience that feels different from other service brands.

I'm Ashley Malone,

A branding expert, designer, and creative director with over a decade of experience transforming ideas into visually compelling and strategically sound brands. I believe in the power of storytelling and simplicity in design to connect brands with their audiences on an emotional level.