Our work with Monika Hibbs began in 2016 with her namesake brand and has evolved alongside the business ever since. Acres represents the next chapter, a thoughtful shift away from her name and toward a more nostalgic, experience-driven brand designed to live both online and in store.
“Acres was a thoughtful evolution of Monika Hibbs’ existing brand language. We pulled a quiet detail from her original icon and reinterpreted it for Acres, allowing the new identity to feel both distinct and deeply familiar. The result introduces a new name and visual experience, while remaining true to the integrity and intention of the original brand.”