eCommerce Brand
CHASA by Chanel Iman
Chasa began as an idea inspired by its founder, Chanel Iman. We partnered from inception to build the brand from the ground up, spanning naming, branding, product design, creative direction, and a custom Shopify ecommerce experience.
Editorial / Classic / Layered
“This project was a beautiful collaboration with founder, Chanel Iman who really allowed us the space to create great work. Not only did we create all of the branding, packaging and product specifications – we were also brought on as creative director to shoot the campaigns with Dennis Leupold and Coliena Rentmeester”
- Brand positioning and clarity framework
- Audience and market insight
- Brand story and messaging structure
- Visual and creative direction
- Art Direction and photoshoot creation
