Objective: Encircled is a Canadian-made clothing brand located in Toronto, Ontario creating versatile, timeless designs in sustainable fabrics. Kristi came to us with the goal of creating an accessible luxury experience for their customers. After our initial meeting, we focused on positioning, target audience and values to strategize a new brand aesthetic that was timeless, one they could grow and scale with. For the design, we wanted it to feel elevated, yet feminine, so we chose colours that were polished, welcoming and timeless. 

• Branding
• Copywriting
• Shopify Website
• Packaging Design
• Marketing Collateral
• Email Newsletter
• Social Media Strategy

For the comfort maven

ENcircled