Lifestyle Brand
Solas Travels
For Solas Travels, we set out to create a brand for a client who values care and attention without pretense. The result is a quietly confident identity designed for travelers who are grounded, discerning, and intentional about how they experience the world.
Energetic / Enduring / Inspiring
“For Solas, meaning sun, it was important to evoke a high-level experience while remaining grounded and approachable. We used type and color to communicate that balance, pairing them with rounded graphic elements that feel warm, optimistic, and quietly inspirational.”
- Brand positioning and clarity framework
- Audience and market insight
- Brand story and messaging structure
- Visual and creative direction
- Brand identity design
- Showit website design and development
Client Experience
“What a total gift it was to work with you and your team! Thank you for your guidance and exquisite taste. I'm so delighted with the final results.”
– LAUREN JONES
