eCommerce Brand
Vanity & Co.
Vanity & Co. marked an evolution of our work with Katie Rosenfeld. We created a tighter brand direction and a curated online store, designed as a destination for designers and consumers to shop heritage-quality products, while supporting expansion into furniture, decor, and future design partnerships.
Heritage / Crafted / Antique
“Vanity & Co. is a thoughtful balance of heritage and modernity, rooted in craftsmanship while fully embracing a digital-first retail experience. The brand was designed to speak not only to the products themselves, but to the discerning homeowners and trade professionals behind each purchase. We layered warmth, personality, and approachability into the identity without losing sight of its elevated positioning, creating a refined shopping experience that feels personal, considered, and confident at a high-end price point.”
- Brand positioning and clarity framework
- Audience and market insight
- Brand story and messaging structure
- Visual and creative direction
- Shopify website design & development
